Aji, “taste” in Japanese, is an Asian cuisine restaurant based in Milan that specializes in premium takeaway and delivery. It was therefore paramount that the website be not only quick, easy and user friendly, but also able to convey Aji’s top level and the attention to detail that characterize the brand in every aspect: from the selection and quality of the ingredients to the delivery of the dishes via messengers, who are not trained to “carry” dishes, but to hand them over by telling about them, like in the best restaurants. The Jury of the C2A Creative Communication Award 2019 has selected and awarded a Honorable Mention to the website of Aji.