{"id":6935,"date":"2025-02-26T09:51:48","date_gmt":"2025-02-26T08:51:48","guid":{"rendered":"https:\/\/cacaodesign.it\/?post_type=avada_portfolio&p=6935"},"modified":"2025-02-07T10:03:04","modified_gmt":"2025-02-07T09:03:04","slug":"iyo-restaurant-rebranding","status":"publish","type":"avada_portfolio","link":"https:\/\/cacaodesign.it\/en\/project\/iyo-restaurant-rebranding\/","title":{"rendered":"IYO RESTAURANT"},"content":{"rendered":"

$\"IYO-Restaurant_cover_low\"$ <\/span><\/div><\/div><\/div><\/div><\/div>

The rebranding concept embraces an extreme less is more, inspired by Japanese minimalism. Abstract forms, shaped by light, create a visual language that captures the essence of a cuisine that comes remarkably close to art.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

$\"IYO-Restaurant_BV_01\"$ <\/span><\/div><\/div><\/div>

$\"IYO-Restaurant_BV_03\"$ <\/span><\/div><\/div><\/div><\/div><\/div>

$\"IYO_21\"$ <\/span><\/div><\/div><\/div><\/div><\/div>

A true icon of high-end Japanese cuisine in Milan, Iyo Restaurant made history in 2015 as the first oriental restaurant in Italy to receive a Michelin star. Since its opening in 2007, it has never stopped innovating, forging new paths and reaffirming its role as an absolute leader in the field.<\/span><\/p>\n

This ongoing evolution has always been reflected in its visual identity, which is periodically reimagined to capture the essence of a brand that is constantly moving forward, never static, never the same.<\/p>\n

To convey this spirit of exploration, Cacao Design took an equally innovative approach to its rebranding\u2014breaking away from convention while maintaining a sense of refinement and essentiality, perfectly aligned with the minimalism of Japanese culture. A radical less is more, where space is shaped only by light bouncing off abstract, geometric forms. Sculptural objects that echo a cuisine that, at Iyo, has never been closer to art.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

$\"IYO-Restaurant_portabacchette\"$ <\/span><\/div><\/div><\/div>

$\"IYO-Restaurant_calice-ombra_02\"$ <\/span><\/div><\/div><\/div><\/div><\/div>

$\"IYO_28_low\"$ <\/span><\/div><\/div><\/div><\/div><\/div>

$\"IYO-Restaurant_MENU_01\"$ <\/span><\/div><\/div><\/div>

$\"IYO-Restaurant_MENU_02\"$ <\/span><\/div><\/div><\/div><\/div><\/div>

$\"IYO_15_low\"$ <\/span><\/div><\/div><\/div><\/div><\/div>

$\"IYO_33_low\"$ <\/span><\/div><\/div><\/div><\/div><\/div>

$\"IYO_27_low\"$ <\/span><\/div><\/div><\/div><\/div><\/div>

$\"IYO_24_cut_low\"$ <\/span><\/div><\/div><\/div>

$\"iyo_card_10b_low\"$ <\/span><\/div><\/div><\/div>

$\"IYO-Restaurant_gift-card_cover\"$ <\/span><\/div><\/div><\/div>

$\"IYO-Restaurant_gift-card_02\"$ <\/span><\/div><\/div><\/div>

$\"iyo_card_13_low\"$ <\/span><\/div><\/div><\/div>

$\"IYO-Restaurant_gift-card_03\"$ <\/span><\/div><\/div><\/div>

$\"IYO-Restaurant_gift-card_04\"$ <\/span><\/div><\/div><\/div>

$\"iyo_card_bianca_16_correzione_low\"$ <\/span><\/div><\/div><\/div>

$\"iyo_card_grigia_16_low\"$ <\/span><\/div><\/div><\/div><\/div><\/div>

$\"\"$ BACK TO PORTFOLIO<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"

Rebranding<\/p>\n","protected":false},"author":2,"featured_media":6988,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[23,22],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-6935","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-branding-en","portfolio_category-print-en"],"_links":{"self":[{"href":"https:\/\/cacaodesign.it\/en\/wp-json\/wp\/v2\/avada_portfolio\/6935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cacaodesign.it\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/cacaodesign.it\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/cacaodesign.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cacaodesign.it\/en\/wp-json\/wp\/v2\/comments?post=6935"}],"version-history":[{"count":3,"href":"https:\/\/cacaodesign.it\/en\/wp-json\/wp\/v2\/avada_portfolio\/6935\/revisions"}],"predecessor-version":[{"id":7141,"href":"https:\/\/cacaodesign.it\/en\/wp-json\/wp\/v2\/avada_portfolio\/6935\/revisions\/7141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cacaodesign.it\/en\/wp-json\/wp\/v2\/media\/6988"}],"wp:attachment":[{"href":"https:\/\/cacaodesign.it\/en\/wp-json\/wp\/v2\/media?parent=6935"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/cacaodesign.it\/en\/wp-json\/wp\/v2\/portfolio_category?post=6935"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/cacaodesign.it\/en\/wp-json\/wp\/v2\/portfolio_skills?post=6935"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/cacaodesign.it\/en\/wp-json\/wp\/v2\/portfolio_tags?post=6935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}