The budgetary equilibrium physically takes shape in the AR Pirelli.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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The innovative binding solution for this annual report \u2014 or rather this design object \u2014 is a response to Pirelli\u2019s requirement to convey a completely abstract concept, one of the key values of the brand, and one which is particularly relevant to this document: namely, talent at work. That of Pirelli\u2019s own human resources as well as that of the 10 young international talents who were invited to \u201creinvent\u201d the weel through their different disciplines. In the pages of the various volumes that comprise the report, their intuitions are revealed, and the container itself also needed to express the nature of this creative workshop, an embodiment of the concept of \u201cspinning the wheel\u201d.
\nTechnically, the three volumes that comprise the report have a cut across their bottom left corner, allowing the container to remain \u201cmagically\u201d\u009d balanced. A clear visual metaphor for an innovative and unexpected wheel, naturally featuring the Pirelli logo, whose inclined position makes it appear to spin.
\nA dynamic and original treatment for an annual report which, like Pirelli, is not only about numbers but also about values such as innovation, creativity, intuition, commitment and passion.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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$\"\"$ BACK TO PORTFOLIO<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"