UniCredit Group entrusts Cacao Design with the graphic design of its credit cards worldwide.

Graphic design update of UniCredit Group credit cards worldwide, with the goal of creating a coordinated and consistent offering in terms of corporate image and communication. The resulting creative solution graphically represents the concepts of globality and institutionality by using a close-up of the UniCredit logo to create a visual focus on the number 1, symbolizing the uniqueness and individuality of each and every client and making it central to the new visual identity. The colour is the only element used to differentiate the various types of card (Business, Gold and Classic), thus creating a uniform and rational overall image with a high corporate value. Cacao Design has also created the communication material to support the new cards (covering letter, card carrier and information leaflet), in line with the total re-brand and new card design.