Three events have been created for the occasion (in New York, Beijing and Milan) with exhibitions of important contemporaneous rock groups and this link to the world of music was the inspiration for the instrument that, beside the classic press kit folder with cd, contains a gadget absolutely in sync: a vinyl record with remastered version of songs of the 50’s. The graphics and the pack are created in harmony with highly evocative contents. The invitation for the evening is build upon the same idea with a slightly different solution (turning the disk is possible to read the text).