Naming, logo design and visual identity transform the brand into a distinctive asset and a vehicle of value.




The first MOOR Restaurant opened in San Martino Siccomario, near Pavia, with the ambition to expand across other Italian cities and to spread the Eastern culture. It stands out from its many competitors by offering high-quality cuisine in an “AYCE” (all-you-can-eat) format and welcoming guests in a meticulously designed and distinctive space. This environment, brought to life by Lai Studio’s architectural and interior design project, demonstrates extraordinary attention to detail.
Similarly, the branding project assigned to Cacao Design aimed to be original and cutting-edge, transforming the brand – through naming, logo design, and visual identity – into a distinctive asset and a vehicle of value.


