With its top-tier training programs, Giuffrè Francis Lefebvre supports legal and business professionals in their continuous development, offering high-quality courses on the most relevant and current topics. Today, no better training exists for lawyers, accountants, labor consultants, and corporate managers—each within their own field.
The words "training" and "field" sparked the creative concept behind the campaign, developed by Cacao Design. While visually free of direct football references, the campaign subtly plays with the sport's language, creating an immediate and engaging connection. Even the GFL logo—essentially a rectangle—takes on a metaphorical role in the visuals, reinforcing the double meaning and making the campaign both striking and memorable.