Elegance, luxury, modernity and tradition were the key words that guided the design of a brochure which, on the initiative of Generali Real Estate, Cacao Design was asked to create to support the marketing of 4 particularly prestigious retail units, located in one of the most important historical buildings in Milan: “Palazzo delle Assicurazioni Generali”, also known as Palazzo Venezia.
Built between 1897 and 1901 to a design by Luca Beltrami, the building is the focal point of Piazza Cordusio, the new star of exclusive Milanese fashion just a few steps from the Duomo. The communication project is completed by a multi-subject billboard, coordinated with the brochure, for total coverage of the shop windows.