GenBridge Capital is a Beijing-based investment fund. Through its significant resources, the society invests in the fast-moving consumer goods industry in China, one of today’s largest markets, supporting innovative retail formats and promoting the network of services for users and the related infrastructures.
With a target market that is mainly Western (Europe and USA), the company yearned to select a partner outside its country borders for the creation of its website, a counterpart capable of interpreting and conveying its values to the public with a contemporary yet “institutional and reassuring” look & feel – suitable for the financial world – that could also be perceived as young and fresh, just like the consumers of the brands GenBridge Capital invests in.