Naming, logo, brochure and webpage “The Icon”: prestigious spaces at the heart of Milanese luxury and fashion.

A real estate project for a particularly prestigious building, designed by Gio Ponti, that deserved to be distinguished by a distinctive logo and name: The Icon, located on Corso Matteotti 12, inside the famous fashion district at Piazza della Scala/San Babila. The commercialization of the space – about 4,000 sq.m. for lease, exclusive coagency Pnb Paribas and Austioni & Partners – is supported by a coordinated brochure and web page, representing the area, the outside space and a few renderings of the interior. An image that is accurate in every detail, elegant and refined, consistent with positioning and target. With a pinch of Cacao.