AJI, the well-known delivery & takeaway service (founded by Claudio Liu – proprietor of Iyo Group – along with restaurant manager Federico Zhu and chef Yinlu Lin) has earned considerable acclaim among its Milanese clientele and confirmed its high positioning, thanks to its high quality products and service.
Six years after the 2018 launch, the owners felt the need to renew everything related to the brand image, in particular the packaging, since it is the only opportunity for entering into physical contact with the consumer.
They wanted to refresh and update their visual identity, but above all they wished to "pamper" their customers by curating each and every detail, down to the packaging, to convey the warmth, enthusiasm, and pleasure they would experience in a restaurant setting.
To ensure their customers enjoy a thoroughly "Aji experience", a claim is printed in large letters on all items, inviting them to indulge in the flavours of their sought-after dishes, and the right amount of time while doing so: CLOSE YOUR EYES.
The website has also been completely redesigned to reflect the same objectives, likewise, it is perfectly coordinated with all offline materials. Discover it at this link.