The future of urban electric mobility has a new name: Platum, a company created to provide the general public with e-mobility solutions that meet people’s daily mobility needs. Both in the brand and in the visual identity (business card, letterhead, email signature and company profile), Cacao Design aimed at summarizing the distinctive and characterizing values of the brand: the ability to innovate, the cutting-edge technology, a green soul, the ability to “reduce the physical space”, and to conceptually join the points – near as well as far. This is well conveyed by the brand in its amoeboid, almost liquid shape, where the concept of “connecting the dots” itself draws a stylized, unique and recognizable P.