Grandi Stazioni Retail, the company that manages all commercial and advertising spaces in the 14 most important railway stations in Italy, commissioned Cacao Design to carry out a restyling of the graphic format used to present its network (14 stations across 11 cities) for Mapic, the trade fair dedicated to retail and real estate in Italy. The goal was to enhance the elegance of the existing materials while staying true to the brand guidelines, in order to appear even more appealing to their B2B target audience, made up exclusively of premium brands.
The design solution features a refined, clear, and clean graphic style that still retains a strong identity—giving ample space to imagery and highlighting key figures through a distinctive and sophisticated infographic approach.