The one and only Chinese haute cuisine in Milan is called Gong Oriental Attitude. In applying her avant-garde vision to revisit historic Chinese traditions, Giulia Liu has come up with a freshly contemporary twist for her restaurant. More than a name, it is a sound that characterizes this place, certainly one of the most exclusive Asian restaurants in Milan. The logo mentions a recurring architectural detail in the location, a modern revision of the “gong” that is in everyone’s imagination. Like the dishes on the menu, the Visual Identity materials also have a common thread made up of refinement, quality of materials (metaphorically of raw materials) and great attention to detail. The gongoriental.com website wants to offer online a taste of the immersive experience that customers can experience in the dining room, in the space of Corso Concordia 8.