Giuffrè Francis Lefebvre, a leading Italian publisher in the legal and tax sectors, provides professionals with reliable solutions in law, taxation, labor, and business. Among its flagship offerings is Memento Pratico, a collection of concise yet comprehensive guides designed to deliver clear, immediate answers to even the most complex practical issues.

This essence of simplicity and effectiveness inspired a multi-subject advertising campaign—few words, just like Memento Pratico, but sharp and to the point. Phrases like "La so" (I know it), "Se è Pratico, è Memento" (If it's practical, it's Memento), and "Chiedimi quello che vuoi" (Ask me anything) formed the core of the campaign, celebrating 30 years of a trusted professional resource.