The Digital Bar is a new concept developed to demonstrate how digital innovations can be used to drive consumer engagement. It addresses the issues that consumer companies are facing and the demands of the new 2020 consumer through an omnichannel approach. The experience provides a series of digital touchpoints that come together as part of a seamless, end-to-end consumer journey.
ACIN, Accenture’s Innovation Center in Milan, provides consumer goods companies with an immersive environment, a place to evaluate current customer journeys, analyze current challenges, understand market opportunities and how to invest to shape future offerings.